BLUE HORIZON

Branding + Logo
Visual Identity
Marketing Collaterals

SERVICES

The challenge for this hospitality brand, a guest accommodation based in Southern Italy, was to create a warm and distinctive visual identity that captures the essence of the region and appeals to modern travelers. The goal was to develop a cohesive brand system, including visual identity and marketing collaterals such as business cards, defined by a refined palette of solar cream and ocean blue, evoking the sun, the sea, and the authentic atmosphere of Puglia.

CHALLENGE

A beige poster with large blue text that says 'Live Your Dream Stay In Puglia,' featuring two photographs of Puglia, Italy, overlapping each other: one of white buildings and a church on a rocky waterfront, and another of white balconies with terracotta floors.
A door with a metal handle and a sign that says 'Knock Knock, Welcome In! Door Open, Blue Horizon' hanging from the handle.
Close-up of a white, textured fabric with a small white label featuring a blue spiral logo.
A promotional poster for Blue Horizon features a wooden lounge chair on a balcony with a view of the sea, trees, and a parking lot in the background. The poster includes the text "Blue Horizon," "Your Apulian Stay," "By the Sea," and a tagline about relaxing by the ocean.
Color palette featuring shades named Solar Cream and Ocean Blue with their HEX, RGB, and CMYK values, displayed over a background of a seashell on a blue surface.
Business card for Blue Horizon featuring a wave logo and contact information, placed over a beach background with ocean waves.

RESULTS

The results of the project successfully established a cohesive and inviting brand identity that resonates with its audience. The overall visual direction, enhanced by the use of solar cream and ocean blue, effectively reflects the spirit of the location, conveying a sense of warmth, relaxation, and Mediterranean charm while strengthening the brand’s recognisability and appeal.

Magnifying glass with black handle and silver rim.

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