NEUROFLY

Brand Identity
Packaging Design
Social Media Templates

SERVICES

The challenge for this UK-based ADHD community and supplement brand was to create a clear, inclusive, and supportive visual identity for a neurodivergent audience. The goal was to design a system that feels open, positive, and easy to recognise, while reflecting the diversity of neurodivergence. The visual language needed to balance clarity with strong emotional impact, making the brand feel both trustworthy and empowering.

CHALLENGE

Girl with curly hair wearing a rainbow headband and bright yellow eye makeup, smiling widely with missing teeth, holding a 'neurofly' sticker over her eyes, against a light blue background.
A woman in a pink shirt smiling and pointing to her cheeks, standing against a pink background with white and pink text about a colorful living lifestyle.
Bottle of Neuroboost capsules floating among pink spherical objects with yellow capsules around it.
Pink background with a bottle of Neurofly Neuroboost Capsules in the center, featuring a multicolored gradient label with white text, indicating it contains focus, L-theanine, B energy, with a pink cap.
A colorful infographic displaying branding and marketing materials for Neurofly, a company that offers cognitive supplement capsules. The infographic includes product images, brand values, and graphic elements such as gradients, typography, and hierarchy.
White tote bag decorated with colorful patches and stickers, including a rainbow, a four-leaf clover, a flower, pink text that says "neurofly", and other positive messages, set against a pink background.
Colorful stickers with positive messages about mental health, including 'Be kind to yourself,' 'Celebrate minds of all kinds,' 'Neurodivergent,' and references to dopamine, brain, and creative minds, set against a black background.
Collage of colorful ADHD awareness and motivational posters, featuring smiling diverse people, tips, and quotes about ADHD and managing it.

RESULTS

The result is a bold and highly expressive brand identity built around a rainbow colour system, symbolising neurodiversity and inclusion. The logo and visual elements use strong, vibrant colours to create instant recognition and emotional connection. Custom sticker designs were developed to extend the brand language, using a playful but structured visual style. Overall, the identity feels energetic, supportive, and clearly positioned within the ADHD community space.

Magnifying glass with black handle and silver rim.

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